Rafael Nadal, Lionel Messi, Tiger Woods and LeBron James aren’t familiar to everyone. Many people know who they are because they’re the best in the world at what they do.
What about us? Can we be the best in the world at something? Absolutely.
Our “world” only needs to be the “universe” we are serving. If I teach tennis in a town with 5 other teachers, I only need to be the best of 6 teachers to be the best in my world.
Focus on being the best at what you do for the audience you serve. “Everyone” is not your audience.